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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

It’s a relief to see a return to a balanced approach to selling, and those sales teams who best blend new methods and old, using all means available, had, and will continue to have, the most success. Dan McDade – PointClear : As lead quality improves (while quantity declines), sales will struggle to approach each prospect as a market of one.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Click the book images to be hyperlinked to Amazon. One of the best books on B2B social media. Books are listed by funnel category. Brad Geddes.