best Amazon Related Topics 
The Point
JANUARY 25, 2012
Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews. Include a clear, specific call to action. Not “learn more.” Sell the offer.
The Point
OCTOBER 29, 2014
Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) Modern marketers don’t have to guess which of their leads are best. It is used in healthcare to determine which patients are at risk of developing certain conditions.
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