Remove best

The Effective Marketer

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media.

article thumbnail

How Viral Marketing Can Kill You

The Effective Marketer

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. Amazon Link to UnMarketing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Start Engaging.” The Start of a Good Idea.