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Digital B2B Marketing

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Our refusal to be content.

Amazon 100
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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed.

Lock-In 100
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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

James Lauffer (@jameslauffer) summed it up best: @ sched You can do a 30 minute video. While acceptable video length definitely varies with the purpose of the video, the recommendations rallied in support of limiting videos to two minutes as a general rule of thumb. Just make sure anything you want some to see is in the first 2 minutes!

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6 B2B Marketing Mistakes That Are Easy To Make

Digital B2B Marketing

If you are a creative marketer working on a campaign to reach Linux developers, I would venture there is a very good chance that you won’t even like the creative and marketing ideas that end up working best! If your competition is your primary focus, you will miss your best opportunities. Following Best Practice Advice.

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New Research: B2B Content is a Dead End

Digital B2B Marketing

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Research 100