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Anything Goes Marketing

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Amazon shows you related books on the same page of a book you are looking at. Automated Lead scoring is a term that many in the B2B world are familiar with.

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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). If you're looking to setup an e-commerce site, look at the heavy weights such as Amazon and EBay. Make sure the information is relevant.