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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. Should B2B ecommerce marketers sell on Amazon, or not?

eCommerce 121
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience.

Loyalty 255
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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. The new regulations being developed are intended to give clear guidance on how companies can meet the requirements of the law.

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The Big 4 Tech Companies, Ranked From Most to Least Trusted

TrustRadius Marketing

Amazon, Apple, Facebook, and Google have all made headlines for breaches of trust , ranging from data leaks to fake news , fake reviews, planned obsolescence , tax breaks , employee protests , poor working conditions , and leadership scandals. Google, Amazon, and Apple are clearly more trusted than Facebook (by 5x or more).

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

Successful companies like Amazon exemplify the power of Measure, Test, Measure. For example, companies like Salesforce take an iterative approach to product development and customer relationship management which reflects the principles of continuous improvement and adaptation.

Training 245
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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

The Value of Customer Experience, Quantified” published in the Harvard Business Review, found companies with strong customer experience management programs had higher customer retention rates (up to 140% higher) and higher customer lifetime values (up to 50% higher) than those without such programs. “The

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Customer Lifetime Value (CLV) Benchmarks. Customer Lifetime Value (CLV) is defined as the net profitability associated with a customer’s lifecycle with the company. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. How to Improve Customer Lifetime Value?