B2B Ecommerce Marketing Benchmarks and Best Practices
KoMarketing Associates
SEPTEMBER 10, 2019
So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Create and maintain cross-functional alignment/agreement about the company’s B2B ecommerce strategy. Should B2B ecommerce marketers sell on Amazon, or not?
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