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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

But for a second opinion, I highly recommend reading The Rise of Non “VC compatible” SaaS Companies by Clement Vouillon , a research analyst at Point Nine Capital. The barriers to entry are extremely low. Remember, marketing is about differentiation.

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B2B Category Creators Episode 2 Transcript

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So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” Amazon buy them for $40 million, you make $3 million. The way you perceive the differentiation is exactly the way he was pushing for it. ” You know what I mean?

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

So I naturally have a biased opinion of the future of platforms and ecosystems in martech — hey, it’s in my job title. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. There’s tremendous potential for innovation if we can break through those bubble barriers.