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Where is B2B data-driven marketing headed?

Biznology

One outcome of this is the increasing likelihood that B2B practitioners can do predictive marketing the way it’s done at Amazon or Netflix, and has been done for decades by consumer database marketers. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing'

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How Do You Leverage Content To Engage Your Target Accounts?

Engagio

It’s like Amazon. All these places we go to, they’re catering to us as consumers, and we’re selling to consumers, even if we’re B to B marketers. Remember, we’re targeting these accounts, and they now expect that experience. It’s like Spotify. It’s like Netflix.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Social media use soars among b-to-b marketers. A Belkin employee is caught using Amazon's crowdsourcing service, Mechanical Turk, to generate positive online reviews. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting.

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. Amazon continues to contribute heavily to the death of retail sales. Music streaming has reshaped the music business.

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Waiving Speaking Fee for Book Buyers

Paul Gillin

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers.

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Instead of “Spot Market Pricing, New Services Fuel Amazon GovCloud Growth,” try “What You Need to Know about Amazon’s Government Strategy”. For example: Instead of “A Primer on PaaS,” try “This Paas Primer could be a great conversation-starter for your prospects.”. Use words like “you” and “I” a lot. Minimize Copy and Paste.

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

Now, as a top 100 Amazon Business and Investing author, he shares his achievements, struggles, and breakthroughs with other entrepreneurs. So the way that, the way that translates for B to B marketers and B to B salespeople who are looking for sales, qualified leads is here’s another story. Okay, great.