[Amazon, Average] Starbucks: The Sleeping Giant in Mobile Payments
Verizon fired the first shot in the battle for mobile payments by blocking Google Wallet from its new Galaxy Nexus smart phone. The initial posturing will focus on building exclusive audiences of users and by lockingin payment functionality model-by-model and carrier by carrier. Similarly contenders will block out competitors in the race to reach a critical mass of mobile wallet/payments users. The contenders track record in each of these areas is a mixed bag. Getting mobile payments to market will be a 4-way fight. Stay tuned.
DECEMBER 7, 2011
MANHATTAN MARKETING MAVEN [Amazon, Average] Starbucks: The Sleeping Giant in Mobile Payments