Google Ads: The Definitive Guide (2018 Update)
SendX
SEPTEMBER 9, 2018
If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Source: [link].
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