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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Brian Carroll. Content Marketing.

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How utilized is marketing automation today? An expert weighs in

chiefmartech

After this, I started my second business in sales training. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. How utilized is marketing automation today?