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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

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Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI)

Lenny's Newsletter

Simplify security | Sidebar —Catalyze your career with a Personal Board of Directors | Merge —A single API to add hundreds of integrations into your app — Christopher Miller serves as the VP of Product for Growth and AI at HubSpot. Brought to you by Vanta —Automate compliance.

Product 52
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How automation solves the problem of product feed and retail ad management

ClickZ

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Product data feed management : Channable optimizes and organizes data feed management through automation. Here’s a closer look at how each feature works.

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5 eCommerce Trends to Watch in 2022

Conductor

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. How do you get people to “try on” a physical product during an online shopping visit?

eCommerce 111
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What to look for when buying AI marketing technology

ClickZ

These tools should help you to utilize the data and come up with a solution to build a personalized and more customer-centric sales journey. Personalized website content and push notifications. Crystal provides information about the personality of each contact, offering suggestions on language to use with the customer or prospect.

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13 influential marketing technology leaders

ClickZ

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector. Ann Lewnes (Adobe).