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7 not-quite-predictions for marketing technology in 2016

chiefmartech

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. The far majority of marketers I talk with are embracing a multi-product stack strategy.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

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The Progression of Predictive Marketing (and Why It Matters)

Heinz Marketing

Predictive Inputs, Outputs, and Outcomes In 2009, Amazon founder Jeff Bezos reflected on the benefits of controllable inputs in a letter to shareholders. Too often, we just follow the trends. Below, we’ll consider how you can integrate predictive marketing into your strategy and the upcoming changes to keep in mind as you do.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Omni-channel attribution across calls, texts, form fills and chats. CallSource. A CallSource dashboard (via CallSource). Product overview.

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Retail Trends Changing the Landscape in 2019

Porch Group Media

Retail Trends Changing the Landscape in 2019. Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to more nimble players. In-Store or On-Line?

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Director of Marketing at Kaplan Test.

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Here is how pros do conversion rate optimization

Kevin Indig

Wealthfront’s homepage, for example, addresses concerns (1, market volatility), makes a promise (2, high APY), shows the product (3), and uses trust signals (4) to increase Psych. A new trend in web experience is providing users small widgets they can interact with to get a taste of what product engagement is like.