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Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

PathFactory

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Marketo and PathFactory are long-standing integration partners. The post Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers appeared first on PathFactory.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise also integrates today with Google Apps and the Amazon Redshift database. Some can run in real time through API calls.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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Alexa: How Can I Create a Voice Experience People Will Use?

Adobe Experience Cloud Blog

In an era long before Apple or Amazon existed, a voice-enabled future was already beginning to loom large in the popular imagination, but for decades, these early experiments and sci-fi fantasies remained exactly that. In the car UI space, there’s basically a three-way fight playing out between Apple, Amazon, and Google.

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Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Adobe Experience Cloud Blog

Companies like Google, Amazon, Apple, and other industry leaders have laid the foundation for ubiquitous networks that condition buyers to expect universal access to information. The demand for marketing services is no longer focused solely on the outside alone; there is a new consumer of strategic marketing services–the sales team.

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Laying the Groundwork for a Successful Account Based Marketing Strategy

Engagio

Automate data collection with Clearbit or other API-based enrichment tools. Having been on the front lines of our Salesforce and Marketo systems, one thing that has helped tremendously is standardizing data. Since your ABM segments are calculated from underlying data, it’s critical to enrich your data where gaps exist.

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Top 5 AI Marketing Tools

Anyword

In addition, it provides a Rest API to permit users to customize the platform as they see fit. This extensive selection includes Amazon SNS, Salesforce, Twitter, YouTube, and Facebook Connect. It should be noted that Optimizely uses a cloud-based technology to reduce resource requirements for the systems of its clients.