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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise also integrates today with Google Apps and the Amazon Redshift database. Some can run in real time through API calls.

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Thirteen email marketing platforms with high ROI

ClickZ

That decision will obviously depend greatly on your budget, company size, industry, and specific use cases. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. These include lead-scoring packages, list-building features, contact tags, and campaign rules.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. A computer programming term meaning a series of rules. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.