Webbiquity

NOVEMBER 29, 2022

Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. A great example of customer service is the credit card company American Express. They also foster customer advocacy and help bring in new leads organically.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

OCTOBER 2, 2018

Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience. Small business owners can hit a wall if they see a sudden rise in orders. You can adjust the speed based on the number of orders you have coming in the door.

Small Business Marketing 183

Small Business Marketing Process Automation Enterprise Management 183

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MAY 13, 2014

While there’s no questioning these trends, it may be more powerful from an analytical standpoint to step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that b2b professionals are seeking to emulate? Photo Credit: LGEPR via Compfight cc.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

MAY 11, 2017

For anyone who sells online, ShipStation is ecommerce fulfillment software that integrates with the most popular shopping carts and marketplaces (eBay, Amazon, Shopify, WooCommerce, Magento, Square…) to import your orders, print shipping labels, automate fulfillment tasks, and ship via the lowest-cost carrier.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214