Customer Experience Matrix

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

More surprising but prescient, given Amazon's labor troubles : just 42% felt confident that Amazon could get their online orders delivered on time. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses. At the moment, half the companies on the list are hiring.

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Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. This has nothing to do with Amazon being evil. Owning the Pipes.

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eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation

Customer Experience Matrix

IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. Companies need to integrate their customer treatments across all functions. The only thing that can be handled separately is marketing analytics, just like other types of specialized analytics.

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James Taylor on His New Book

Customer Experience Matrix

It has now been released (you can order through Amazon or James or Neil), so I asked James for a few comments to share. Most companies make them the same for everyone yet once you know who is calling you could decide to give them a personalized set of options. What did you hope to accomplish with this book? Fame and fortune.

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Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. This might help users find customers who called on the phone after having trouble placing a Web order.

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Martech in the Apolocalypse

Customer Experience Matrix

And it’s people’s concerns about identity theft and fraud, that leads companies to impose ever-tighter tighter controls on how they collect, use and share customer data, even when it is legally permitted. And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon.

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Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.