billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.” IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. Companies need to integrate their customer treatments across all functions. MORE >>

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. MORE >>

With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. There are businesses that get it, like Zappos and Amazon, which continually reign over customer service and satisfaction. On the other end of the spectrum, companies that focus their efforts only up to the point of sale are being rudely awakened by a stark new reality: there’s no escaping an unhappy customer. Soon after, they were contacted by 1-800-Flowers, who offered to make their delivery for free and offered a discount for their next order. MORE >>

It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Amazon calculated that one additional second of load time on their product pages would cost them $1.6 If not to place an order, then to assess the professionalism of a company, to ask product questions, or to give feedback. One company who always does it right is ModCloth -- take a look below for an example. Let's take a look at a company that's doing this right, ecommerce vintage eyewear company Warby Parker. MORE >>

It’s like Moneyball: analytics + baseball = new game.” Analytics. We need deep analytics around everything in the organization. New mobile systems management features enable organizations to do a partial data wipe on a mobile device in order to maintain enterprise security without erasing user data. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. Michael J. “I found out I was part of a community.” “This is rethinking. MORE >>