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| | INSIGHTIQ BLOG
NOVEMBER 17, 2010 [Amazon, Analytics] Online Analytics in Action: Footprints in the dark
Learn more about industry trends, gain insight into recent client successes, get up to date on company happenings and get to know us — and our opinions — even better. As someone in the business of helping companies create and maintain customer relationships, I sometimes feel guilty when I use the old, “Do you know who I am? Why does Web Analytics give Marketers fits?
| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 21, 2011 [Amazon, Analytics] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. found three surveys that address the issue.
APRIL 18, 2013 | INTEGRATED B2B
[Amazon, Analytics] B2B mobile strategy: Time to build an app for your business?
JULY 11, 2012 | DELICIOUS B2BMARKETING
[Amazon, Analytics] Four Responsive Email Layouts
MAY 9, 2012 | INSIGHTIQ BLOG
[Amazon, Analytics] Damage Control: The Marketing Metric You Forgot About
APRIL 6, 2012 | HUBSPOT
[Amazon, Analytics] 8 Ways to Boost Ecommerce Shopping Cart Conversions
APRIL 3, 2012 | HUBSPOT
[Amazon, Analytics] 7 Customer Loyalty Programs That Actually Add Value
JANUARY 16, 2012 | PAUL GILLIN
[Amazon, Analytics] Live Blog: Lotusphere 2012 Opening Session
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| | CUSTOMER EXPERIENCE MATRIX
JUNE 10, 2009 [Amazon, Analytics] QlikView 9.0 Reaches for Broader Business Intelligence Market
More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner. The goal is to make it easier for users to try the system on their own – a continuation of the company's long-standing "seeing is believing" strategy. And once they’re in place, it’s hard to get a company to switch.
| | WEBBIQUITY
JANUARY 25, 2010 [Amazon, Analytics] Social Media Marketing Tips from the Experts: Rick Burnes
Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. To start, listen. Then listen some more. Digg this!
| | CUSTOMER EXPERIENCE MATRIX
MARCH 29, 2011 [Amazon, Analytics] eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.” IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. Companies need to integrate their customer treatments across all functions.
| | INTEGRATED B2B
APRIL 18, 2013 [Amazon, Analytics] B2B mobile strategy: Time to build an app for your business?
Mobile is the new frontier, and for B2B companies today, just having a great website and being on social media isn’t enough; companies need to think in terms of multi-channel strategy. For most B2B companies, a mobile strategy could have two tracks. Think of their smartphones as uncharted territory onto which you want to plant your company’s flag. Value across the board.
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PAUL GILLIN | MONDAY, JANUARY 16, 2012 [Amazon, Analytics] Live Blog: Lotusphere 2012 Opening Session
It’s like Moneyball: analytics + baseball = new game.” Analytics. We need deep analytics around everything in the organization. New mobile systems management features enable organizations to do a partial data wipe on a mobile device in order to maintain enterprise security without erasing user data. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. Michael J. “I found out I was part of a community.” “This is rethinking. MORE >>
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010 [Amazon, Analytics] Can Lead Generation Become More than “Frosting and Cherries?”
In order to implement this change to salesperson self-reliance, an entire cultural change needs to occur. Amazon has trained us to do our research in private until we’re ready to purchase. However, what most companies fail to do is develop a lead system for more casual visitors. Note: You won’t have the name of the visitor, only the company. However, by prioritizing web visitors’ companies in targeting for outbound lead generation efforts and by increasing their priority over other leads which haven’t expressed interest, costs can be reduced. MORE >>
HUBSPOT | TUESDAY, APRIL 3, 2012 [Amazon, Analytics] 7 Customer Loyalty Programs That Actually Add Value
If you’re like 65% of marketers, your company has implemented a loyalty program. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.". Where many companies falter in this method, however, is making the relationship between points and tangible rewards complex and confusing. One example of a company using a points-based loyalty program well is Boloco. This is an example of a company simplifying points with an accessible customer reward system. According to Inc. But is it working? MORE >>
HUBSPOT | FRIDAY, APRIL 6, 2012 [Amazon, Analytics] 8 Ways to Boost Ecommerce Shopping Cart Conversions
It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Amazon calculated that one additional second of load time on their product pages would cost them $1.6 If not to place an order, then to assess the professionalism of a company, to ask product questions, or to give feedback. One company who always does it right is ModCloth -- take a look below for an example. Let's take a look at a company that's doing this right, ecommerce vintage eyewear company Warby Parker. MORE >>
INSIGHTIQ BLOG | WEDNESDAY, MAY 9, 2012 [Amazon, Analytics] Damage Control: The Marketing Metric You Forgot About
With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. There are businesses that get it, like Zappos and Amazon, which continually reign over customer service and satisfaction. On the other end of the spectrum, companies that focus their efforts only up to the point of sale are being rudely awakened by a stark new reality: there’s no escaping an unhappy customer. Soon after, they were contacted by 1-800-Flowers, who offered to make their delivery for free and offered a discount for their next order. MORE >>
- [Amazon, Analytics] 5 Proven Strategies for B2B Social Media Marketing DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [Amazon, Analytics] What Can We Learn from 7 Awesome Corporate Blogs? DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- [Amazon, Analytics] Four Responsive Email Layouts DELICIOUS B2BMARKETING | WEDNESDAY, JULY 11, 2012
- [Amazon, Analytics] From Competition to Bribery: Convincing Coworkers To Blog HUBSPOT | FRIDAY, NOVEMBER 5, 2010
- [Amazon, Analytics] 90 Tips to Make Your Blog Rock DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- [Amazon, Analytics] The 25 Most Important Mobile Media Apps HUBSPOT | WEDNESDAY, MAY 18, 2011
- [Amazon, Analytics] 5 Proven Strategies for B2B Social Media Marketing DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
- [Amazon, Analytics] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- [Amazon, Analytics] Dance Steps for Marketers: Improving Customer Interactions HUBSPOT | MONDAY, JULY 18, 2011
- [Amazon, Analytics] Sign of the Times: Content Professionals Weigh in on the NYT Paywall ENGAGE | MONDAY, MARCH 21, 2011
- [Amazon, Analytics] Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia HUBSPOT | TUESDAY, MARCH 8, 2011
- [Amazon, Analytics] Engaging Content Begins with Asking the Right Questions DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 1, 2010
- [Amazon, Analytics] James Taylor on His New Book CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 29, 2007
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