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MarTech’s digital transformation experts to follow

Martech

To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know. followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies.

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How AI is Changing the Sales Process

InsightSquared

Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Many of today’s forward-thinking companies have already begun using AI in their sales strategies. Equips Sales Reps With Data-Fueled Insights.

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The B2B customer journey is set on a digital track

Martech

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I The company started out some 30 years ago helping airlines with dynamic pricing. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. This isn’t new.

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G2 Reveals Summer Awards – Reputation Leads in 10 Categories

Nuvi

Social Media Analytics. Of the ten categories, Reputation was noted as a Momentum Leader for experience management, online reputation management, social media analytics, and social media monitoring. . Best Meets Requirements: Mid-Market Social Media Analytics. Local Listing Management . Social Customer Service.

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Study Finds That Marketers View Unstructured Data as the Next Generation of CX

Nuvi

Forrester found that only 32% of decision-makers currently use a unified data analytics tool or aggregate these disparate data sources. . The Forrester Opportunity Snapshot can be accessed here. . Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world. REDWOOD CITY, Calif.

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Reputation Debuts Reputation Score Portal at Transform ‘21 North America

Nuvi

According to a recent study conducted by Forrester , marketing and CX decision makers collect customer feedback and data from an average of six touchpoints and store it across an average of 5.5 Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world.

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CMO Spend in the Current Economic Climate and Plans for 2021

Porch Group Media

CMOs said they spend nearly one-quarter (22%) of the marketing budget on digital advertising (13.5%), including display, video or ads on platforms like Amazon, and paid search (8.6%). In other research by Forrester , forecasts were not quite so optimistic. In looking forward to 2021, CMOs expect increases in certain categories.