Zoominfo

JUNE 3, 2018

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot. Modern marketers live and breathe data. Don’t believe us? Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

ClickZ

JULY 29, 2019

Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). .

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Convert

MAY 23, 2023

This isn’t something that would intuitively be the first option to consider for many companies and testers. As Marianne Stjernvall excellently points out, “The result of your optimization program will only be as good as your data quality.” And those effects can have unintended subsequent consequences ( second order effect ).

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52