20 Ingenious Ideas to Transform Customer Experience (CX) in 2020
Martech Advisor
DECEMBER 16, 2019
The outbound approach: Surveys, polls, net promoter survey (NPS), etc. For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.) Involve focus groups to double down on the reverse engineering process. to identify and rectify the problem.
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