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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

One effective way to spice up your email marketing efforts is to use personalized video emails. Integrate personalized video marketing platforms with your marketing automation platform that can do the legwork for you. Involve focus groups to double down on the reverse engineering process.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

Eindhoven365 is now using their buyer personas to power “inbound marketing program, formatting content, search marketing and the implementation of marketing automation software.”. To start a well-known technology company similar to Uber or Amazon. How to Build a Social Media Marketing Conversion Funnel.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. If your marketing is broken, marketing automation just gets you to the wrong place more reliably. The last thing you want to do is automate marketing that's broken. Amazon, which is still a commercial company, or Netflix. Fix it first.