20 Ingenious Ideas to Transform Customer Experience (CX) in 2020
Martech Advisor
DECEMBER 16, 2019
For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.) This requires businesses to take a holistic and customer-centric approach to develop IVAs that appear coherent across various channels and throughout the buyer journey. If something seems off, fix it.
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