Remove channel income
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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

What is the buyer’s household income? Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. Annual income $63,000. 4) Use Buyer Personas to Find the Perfect Marketing Channel.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. It's people with jobs and salaries and discretionary income and useful things like that. As you SEO, so shall ye reap.