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Building Content with Your Audience: A Strategy for Deeper Engagement

ClearVoice

Interviews and focus groups: Conduct one-on-one or group interviews to gather detailed insights into customers’ needs, preferences, and attitudes toward a product, service, or market. Feature user content: Acknowledge audience contribution by regularly showcasing UGC on your official channels.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. Amazon, which is still a commercial company, or Netflix. The Internet has shifted the balance of power. Slides From Session.