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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life. Hope you enjoy it. It does work.