| | Amazon + Analytics + Channel + Focus Group | 4 articles |
| Page 1 of 1 | Previous | Next | DIGITAL VOICES DECEMBER 6, 2011 5 tips to Improve Your Company’s Customer Service on the Web Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. From the customer perspective, though, the Web can be the least satisfying channel through which to seek customer service, especially if those resources are difficult to find and use. | HUBSPOT OCTOBER 18, 2011 Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life. Hope you enjoy it. It does work. | | | | | | | DIGITAL VOICES DECEMBER 6, 2011 5 tips to Improve Your Company’s Customer Service on the Web Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. From the customer perspective, though, the Web can be the least satisfying channel through which to seek customer service, especially if those resources are difficult to find and use. | DIGITAL VOICES DECEMBER 6, 2011 5 tips to Improve Your Company’s Customer Service on the Web Companies that still provide phone support for customers are looking to the Internet to provide a lower cost, more efficient channel to connect customers with the resources they need to solve their problem. From the customer perspective, though, the Web can be the least satisfying channel through which to seek customer service, especially if those resources are difficult to find and use. | |
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