TrustRadius Marketing

DECEMBER 12, 2019

Online buying and selling have been available to the public since the 1990s , starting with a small online book selling business that called itself Amazon. Flash forward a few decades and both Amazon and the ecommerce industry in general have expanded rapidly. Amazon, Etsy, eBay) or directly from retailers’ websites.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Martech Advisor

DECEMBER 16, 2019

For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.) Build an online forum or community to encourage users and customers to come together and discuss your product. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

ClearVoice

JANUARY 29, 2024

Interviews and focus groups: Conduct one-on-one or group interviews to gather detailed insights into customers’ needs, preferences, and attitudes toward a product, service, or market. Community forums: Use forums like Reddit for direct audience engagement, gathering opinions about specific topics.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

OCTOBER 18, 2011

Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. Amazon, which is still a commercial company, or Netflix. Why not treat you like, Oh, you're a member of our community.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28