Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Hubspot
OCTOBER 18, 2011
Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. So let's say you're trying to target real estate broker Boston as your search phrase, because you have a real estate brokering business.
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