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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. To start a well-known technology company similar to Uber or Amazon. 4) Use Buyer Personas to Find the Perfect Marketing Channel.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. Amazon, which is still a commercial company, or Netflix. The Internet has shifted the balance of power. Slides From Session.