The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Acme turns out to be a San Francisco-based technology company, with 3500 employees that uses Amazon Cloud Services. Takeaway: Segmentation analytics are NOT predictions.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more. Location: Seattle, Washington.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. 91% of B2B marketers utilize content marketing to reach customers. Strategy Analytics ). Optinmonster).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Content Marketing Institute

MAY 28, 2018

Predictive tool: IBM Watson Analytics for Social Media. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson Analytics sorts millions of interactions on #socialmedia platforms, says @iammeekrish.

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111