Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Hubspot
OCTOBER 18, 2011
Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.
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