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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. It’s an important differentiator compared with other Customer Data Platforms, which often don’t support true real-time interactions. Users can connect with additional systems through Webhooks, SDKs, or APIs. Let’s step back a bit.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. I am saying the competition won’t come from today’s campaign management and marketing automation leaders.* As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. But there’s more.

60 Marketing Acronyms Every Industry Pro Should Know


API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. GA: Google Analytics.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like or Google AdWords. No free lunch here, folks.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice. We manage Business Communications for several California Based Regus Offices and completely agree that Social Media is impacting Business to Business interaction at an ever increasing rate. MTV Launches Interactive Visualizatio. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Mobile 2.0

8 Ways Drupal 8 Can Improve Your Website and Generate More Leads


Web services are built into the core of Drupal 8, allowing content to be accessed from any device such as Amazon’s Alexa. Now that Apple has opened Siri to third party developers, it is only a matter of time before Drupal will be powering Siri’s voice-based interactions. Drupal 8 is a marketer’s dream. Mobile For Your Customers; Mobile for You. We’ve seen it coming. Speed Matters.

Toward a New Knowledge Society

Buzz Marketing for Technology

Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. with things like this (this is the basis for recommender systems) (like Amazon) Bezos Slide 31: No principles or rules describing â??qualityâ?? Developers & API. (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. If you need it badly, send a request on his/her slidespace. downes.

Saffron Technology Organizes Data into Memories

Customer Experience Matrix

Summary: Saffron Technology provides an analytical database that explores relationships among entities and their attributes. There's no need to load them differently or build a causal model of how they interact. Saffron’s technology lets users define the types of data to will store, load data into the system, and execute API calls for the different types of analysis (connections, networks, analogies, etc.) trial version of the system is also available on the Amazon EC2 cloud as SaffronSierra. It can explore networks, find similarities and guide decisions.

QlikView 9.0 Reaches for Broader Business Intelligence Market

Customer Experience Matrix

Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry. More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. (Of course, they still have to purchase a QlikView license.) No one will be processing orders on QlikView (hmm, never say never), but the line between analytical and transaction databases just got that much thinner.