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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Here are a few to consider.

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Do You Know What Your Customers Want? Here are 5 Things You may be Neglecting

Televerde

A Seamless Blend of Human Interaction and Automation. Interactive and Well-Organized Content. Interactive elements can improve your content experience and encourage binging. A whopping 69% of buyers say they expect a B2B experience that mimics the personalization of Amazon. People want options.

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Top seven chatbot platforms and tools available

ClickZ

Only 38% of consumers want to interact with a human when engaging with a brand. To top it all off, consumers will expect all this without having much to do with human interactions. In fact, a research study by SurveyMonkey and Drift showed that only 38% of consumers want to interact with a human when engaging with a brand.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Amazon DSP. Google Display & Video 360.

Buy 83
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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Buyers will often be left to develop their own connectors using a CDP API – which should itself be examined closely to see what it does and how hard it is to use. Salesforce is the only marketing cloud vendor on this list and they've positioned Datorama as a campaign analytics product, not a CDP.

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Here is how pros do conversion rate optimization

Kevin Indig

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Many think CRO is about clever popups and CTA messaging. But it goes so much further.