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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

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5 eCommerce Trends to Watch in 2022

Conductor

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. Analytics, machine learning, and AI. One brand that brings all of these together is Amazon.

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The new identity landscape: A marketer’s guide

Martech

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. A CDP will unify offline and online customer touchpoints, stitching together actionable customer profiles and activating data across relevant content and audiences.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

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Digital Experience Pricing

TrustRadius Marketing

You can streamline your team’s workflows with analytics, customer management, and automation. Insights are gathered through analytics including metrics from real-time sessions on your site. End-user experience management for customer support and analytics are important to measure satisfaction. What is a DXP?