WebMarketCentral

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LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

From the participant side, "LinkedIn members who participate in a survey can choose from a variety of rewards including gift cards from Amazon, Starbucks, Best Buy, or make a donation to charities."

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If it's possible to do something in Blogger, you can probably find step-by-step instructions for the task in this book.

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Business Blogs: PR Tool or Marketing Tool?

WebMarketCentral

Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR. Seems like an interesting question, yet there has been surprisingly little written about it.

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Book Review: Made to Stick

WebMarketCentral

Ted Boardman's brief review helpfully points out the "Curse of Knowledge" described in the book: the natural human tendency for people with deep expertise in a particular subject to forget that often their audience doesn't share that level of knowledge, which leads to the creation of overly complicated and detailed messages that don't resonate or stick. (..)

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Best of 2008 (So Far) - Cool Web Tools, Part 1

WebMarketCentral

SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, These have been compiled by Gina Trapani , best-selling author of Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better and Lifehacker: 88 Tech Tricks to Turbocharge Your Day.

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The Age of the Micromarket?

WebMarketCentral

Even the internet -- supposedly the ultimate micromarket vehicle -- is dominated by Amazon, Yahoo and Google. On the one hand, big brands still rule in many cases: Coke and Pepsi; Bud and Miller; GM , Ford, Daimler-Chrysler and handful of other large auto makers.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book.