Tony Zambito

OCTOBER 12, 2020

Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. Amazon is exploring B2B buyer and seller connections now. It will not be long before Amazon affects B2B in a bigger way. Especially among millennials, this is the new norm of commerce.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

OCTOBER 27, 2018

Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. Amazon is exploring B2B buyer and seller connections now. It will not be long before Amazon affects B2B in a bigger way. Especially among millennials, this is the new norm of commerce.

B2B 165

B2B Buyer Personas Amazon Fulfillment 165

Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. We are undergoing the deepest transformation of how and where people work. Working from home, in a mere six months, is becoming the accepted norm in B2B.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

APRIL 27, 2020

Such as the adoption of online grocery shopping via Instacart and more interest in stores of the future like the cashier-less Amazon Go Grocery Store. We are beginning to see trends we anticipated growth in five years begin to accelerate as a result of the pandemic. Some trends, like these mentioned, will be obvious.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Tony Zambito

DECEMBER 12, 2010

  The variety too numerous to mention but a trip to a Barnes & Noble or a perusal through Amazon will give you a good sense of what has transpired in this time period. On Amazon, over 1,500 titles in sales process and over 500 titles in sales process management are listed in their book category. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Specifically, how market behaviors are changing and how these changes impact not only customer behaviors but also market strategies.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 100

Tony Zambito

AUGUST 31, 2011

Cover via Amazon. I have been thinking about this question for some time.    I have been thinking that there is something wrong with all the titles I see that begin with Reach and Engage for numerous articles and blog posts.    One can make an educated argument that reach belongs in the push column of marketing. 

Social Media 100

Social Media Amazon Social Networks Paid Search Agency 100