Onalytica B2B

NOVEMBER 7, 2017

Amazon is king! Every brand should take a leaf out of Amazon’s book. . #5) Ryan Reynolds — Again, insanely successful yet stays true to himself (plus, he’s very funny). WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN B2B SOCIAL BRANDING AND SELLING STRATEGIES?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

JANUARY 17, 2018

Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? This decreasing level of trust in brands is being transplanted into influencers and even strangers – yes strangers! Read on to learn of the ways in which consumers’ behaviours are changing and what this means for micro-moments.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

SEPTEMBER 12, 2017

While their audience may be small, their influence is still significant – think customer reviews on Amazon. These types of influencers will often not consider themselves highly influential and will rarely monetise their audience. Brand Advocates – 1 to ∞ followers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

AUGUST 23, 2017

“We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford. “There comes a time when every marketer faces the challenge of how to build brand credibility.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 3, 2018

E.g. an individual with 300 followers posting an Amazon review, updates about their product purchases on their social media platforms, or recommending products directly to family & friends. . Everyday influencers: An everyday influencer has a small audience (1 to 1k followers) with high levels of trust and engagement.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

DECEMBER 7, 2017

What this comes down to, is that consumers (the millennial generation in particular) have an inherent lack of trust in brands, yet, a high degree of trust towards customer reviews left by strangers on websites such as Amazon! Have you ever considered your own customers to be advocates? Do not let your existing advocates slip through the net.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

JULY 29, 2015

Amazon Web Services. googlecloud. GoogleCloudPlatform. Blue Box Cloud. Gartner_inc. InformationWeek. InformationWeek. EMC Corporation. NetworkWorld.

PageRank 100

PageRank Brand Identity Branding Marketing Management 100