Digital B2B Marketing

JANUARY 5, 2012

Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Only research and purchase products online through Amazon. You can make these changes today, without any change in Amazon’s marketing. Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

JULY 6, 2011

Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

APRIL 9, 2012

You can read the transcript below, or if Storify is loading slowly, you can view it on the Storify site here. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

B2B Marketing 100

B2B Marketing Video Marketing B2B Paid Search Agency 100

Digital B2B Marketing

JUNE 11, 2014

The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. That’s a lot of navigational search.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

MAY 16, 2013

The Amazon link is an affiliate link. If you use it (to buy anything on Amazon), I appreciate your support! What other easy to make mistakes would you add to the list? Share yours in the comments below or with me on Twitter ( @wittlake ). Photo Credit: HPUPhotogStudent via Flickr cc. In Practice Strategy B2B marketing mistakes'

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Digital B2B Marketing

APRIL 26, 2012

On third party sites, content from competitors is just one click away, and frequently offered in an Amazon-style “you might also like” module. I reviewed white papers from 10 large B2B marketers, mostly downloaded through third party sites (paid placement with publishers).

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

MARCH 7, 2011

Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google? Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns. This could be an interesting play for the traditional telecoms providers.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100