Crimson Marketing

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Who Is Your B2B Buyer [Infographic]

Crimson Marketing

Amazon 82% of up-and-comers are already accustomed to Amazon Supply. 63% have made a minimum of one Amazon Supply purchase. 63% of established buyers are aware of Amazon Supply. 43% have made at least one purchase through Amazon Supply. 63% of established buyers are aware of Amazon Supply. Ages 36-45.

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Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement

Crimson Marketing

Jason discusses the constellation of challenges and opportunities faced by Trulia, GoPro, Amazon and Google in the move to mobile, including the lack of cookies, lower conversion rates and increased ‘stickiness’ of apps.

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From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

Daina reveals how Twitter and Amazon use marketing technology (martech) to learn what’s tapering off and what’s starting to scale.

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How Marketing Can Contribute To Revenue Generation

Crimson Marketing

You likely ask people about said brand on message boards or read reviews about their products on sites like Amazon. What do you do when you’re interested in a particular brand? You probably visit that brand’s Facebook page, right? Needless to say, you don’t just take a brand’s claims at face value; and neither do your buyers.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

That ubiquitous box on Amazon informing you that “customers who bought this item also purchased…” is something we already take for granted. Predictive B2B marketing technology is becoming so sophisticated that according to recent news reports, the e-commerce juggernaut may even begin shipping items we have not yet decided to purchase!

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How To Compete In An Omni-Channel World

Crimson Marketing

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers.