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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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As Amazon always looms large on the competitive landscape, these tools counter the company’s existing contact center and chatbot tool sets across Amazon Connect, lens and other offerings. For Google, it is always interesting to see how they will continue to separate themselves in the cloud arena.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

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These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. The company has been adding connectors to all the key data sources that feed a data-driven marketing initiative.

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Data Touches Everything at the Marketo User Summit #MKTGNATION14

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What has driven rise of Amazon? Brian Kardon, CMO of Marketo Summit sponsor Lattice Engines illustrated the differences between innovative industry leaders and declining past giants. It is, of course, data. They know a lot about you, what you like, and what you might need. Then they show it to you.

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Salesforce’s AI Cloud Furthers its Full Journey GTM Vision

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For example, businesses can choose to use LLMs from Amazon Web Services (AWS), Anthropic, or Cohere — or they can use Salesforce LLMs developed by Salesforce AI Research. The Einstein Trust Layer also makes AI Cloud open and extensible, meaning that businesses can choose the right model for the right task.