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7 Email Copywriting Formulas that Really Work

Anyword

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. AIDA might just be the oldest copywriting formula. AIDA has many versions, such as IDCA and PPPP. This is a well-known variant of AIDA. That email copy needs to be done, now.

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Image via Wikipedia. Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process. Every once in a while, you have to admit you just didn’t get it right.    My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally. 

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. It is a series of 17 stages that the hero goes through to emerge victorious. The Hero's Journey.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms.