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The New Rules of Lead Generation: Book Review

The Effective Marketer

Trade Shows. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Social Media Advertising. Display Advertising. Email Marketing. Cold Calling. Direct Mail.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Trade Shows. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Social Media Advertising. Display Advertising. Email Marketing. Cold Calling. Direct Mail.

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Content SEO

Online Marketing Institute

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.

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