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The Effective Marketer

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Testing is important if you want to improve your lead gen results. Lead Generation Tactics. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Display Advertising.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Testing is important if you want to improve your lead gen results. Lead Generation Tactics. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Display Advertising.