The Effective Marketer

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Display Advertising. Email Marketing. Cold Calling.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Display Advertising. Email Marketing. Cold Calling.