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7 Steps to Get More SaaS Customers with Cold Email

Single Grain

The last few years have seen a surge in the supply and demand of software as a service (SaaS) platforms. The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . Do they have existing software platforms?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. FF: Follow Friday.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Customer Relationship Management (CRM). Software that let companies keep track of everything they do with their existing and potential customers. At the simplest level, CRM software lets you keep track of all the contact information for these customers. Learn more here.). Decision-Maker.