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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Bare with me, I’m just getting started with this rant… You think you’ve written a fairly decent sales letter, you’ve got all your benefits, your “ AIDA “… (you’ve remembered to grab Attention , gain their Interest , spark Desires , address objections and ask for Action - with a sense of urgency , of courseĀ  – but you’re far from done.