Writing on the Web

JUNE 17, 2010

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Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Sprout Social

JANUARY 12, 2021

If you want to be best in class, examine what is not working and diagnose why. Consumers revere brands that know how to engage their audience as best in class on social, according to the Sprout Social Index™. Aida Ruilova Director of Brand Research, Analytics & Insights, Teach for America. Was a CTA missing?

Social Media 144

Social Media AIDA Top of Funnel Media 144

6sense

DECEMBER 10, 2021

Aruba: Building a Best-in-Class Martech Stack . Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns. Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. Code42’s use of LinkedIn and display ads was limited, and its audience size was too small.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62