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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. Source: Oberlo So, it’s safe to say that email marketing is alive and well and is still one of your best bets for business growth. Personalization is not just a buzzword.

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Top B2B Customer Nurturing Strategy Tips

Navigate the Channel

Before you can really get to a place where they want to buy from you, it is important to fully understand who your customers are and their overall needs. Include your prospects’ potential problems and link them, if possible, to how your product or service solves those problems. Fully Understand Your Target Customer.

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7 Email Copywriting Formulas that Really Work

Anyword

This is a great one for featuring rich products or services with simple value propositions. FAB’ stands for: Features: the aspects of the product/service that you are promoting (preferably something unique). Can’t think of a feeling that your product evokes? AIDA might just be the oldest copywriting formula.

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Copywriting vs. Content Writing: What You Need to Know

Anyword

Some types of texts are best created by people within the company, for the sake of accuracy and details. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. It wants you to buy something now.

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How Do I Create Content for the Customer Journey?

ClearVoice

At a deeper glance, HubSpot defines the customer journey, also known as a buyer’s journey, as “the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.” They’re weighing their options and choices before pressing the Buy Now button.

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How to Build a Social Media Marketing Funnel That Converts

Sprout Social

A marketing funnel is essentially the path that your customers travel through—that journey from when they first become aware of your brand, product or service to when they actually make a purchase or refer a friend. The specific stages of a marketing funnel vary depending on who you ask or what your goals are.

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How to Create the Three Parts for Any Sales Funnel

Webbiquity

Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. It does much of the work for the marketer. The Three Parts.