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60 Marketing Acronyms Every Industry Pro Should Know


AIDA: Attention, Interest, Desire, Action. CRM: Customer Relationship Management. A set of software programs that let companies keep track of everything they do with their existing and potential customers. Marketers use it to get to know their audience, trace their customers'' paths, and make a visual assessment of how visitors interact with their pages. See SaaS.).

Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

  Buyer behavior as a result is changing significantly on two fronts.    The second is adapting to the impact of the digital age on buyer behavior.  Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience. Image by Benjamin Ellis via Flickr. Trend 3: Expertise level requirement of sales will increase.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers


Buyer Behavior. Buyer behavior is often influenced by the consumer''s needs, desires, aspirations, inhibitions, role, social and cultural environment. Customer Relationship Management (CRM). prediction of the net profit attributed to the entire future relationship with a customer. When sales reps use social media to interact directly with their prospects. Benefit.


Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

  We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior.    Past buyer behaviors may no longer be solid predictors of future buyer behavior.  Image by jackanapes via Flickr. Elmo Lewis – yes a very long time ago!