60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CRM: Customer Relationship Management. CTR: Clickthrough Rate. Marketers use it to get to know their audience, trace their customers'' paths, and make a visual assessment of how visitors interact with their pages. 60 Common Marketing Acronyms. HTML: Hyper-Text Markup Language.
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